Who We Are

Our advice is independent. This means that we only work for clients and for no one else.


"Success is a journey, not a destination. The doing is often more important than the outcome."
- Arthur Ashe
ARM Associates was a small family run business set up over 50 years ago. It is now a limited company, keeping the same trading name and heritage. We have structured the company with clients at the heart of it. We provide high levels of personal service and use our experience and expertise to help you progress in your financial life.
At ARM Associates, our aim is to tailor our service to your needs. We are small  business. There is no menu system when you ring us; just straight through to a real person. No call centres and no fuss.

Our advice is independent. This means that we only work for clients and for no one else.
We cover a wide range of financial services that we offer advice on. Our service ranges from arranging home insurance for you to comprehensive financial planning. The advice can be as in-depth or as technical as you require. We can also work with your solicitor and accountant to ensure that nothing is missed. What we believe that is more important than anything else is to provide you with "financial freedom" for your life. It is not easy to achieve but it is possible.

We explain everything in simple terms.
All of the investment advice at ARM Associates is provided by Suhan, who is a Chartered Financial Planner, a Fellow of the Personal Finance Society and has a BSc in Economics from UCL (this just means that he is exceptionally well qualified). He is passionate about investing money and will explain everything in simple terms.

It is through extensive research and a deep understanding of the financial world that we can look after you and your loved ones.
We do believe in mixing business and pleasure and many of our clients become our friends. We see no reason why we can't offer an informal, friendly service while maintaining high standards of advice. 

Our hours are very flexible and we frequently arrange meetings in the evenings and weekends. ARM Associates offers a very unique experience. It is the niche market that we have carved out for ourselves over the last 50 years that truly makes us special.

"Money can’t buy happiness, but it may buy you freedom. Financial independence means that you can work because you want to and there is nothing better than being in control of your day."

— Suhan Srinivasan

Authorised and regulated by the Financial Conduct Authority.

The value of investments are not guaranteed and can fall as well as rise.