About us

"Money can’t buy happiness, but it may buy you freedom. Financial independence means that you can work because you want to and there is nothing better than being in control of your day."

— Suhan Srinivasan

50 Years of Heritage, One Clear Vision

We combine the values of a traditional family business with the expertise of a modern Chartered Adviser.

Our Story

ARM Associates began over 50 years ago as a small, family-run business. While we have since evolved into a Limited Company to better serve our growing client base, we have deliberately kept our original trading name and our core heritage.

We are proud to remain a small business. This isn't about size; it's about focus. It means we treat every client as an individual, not a number. We have structured our entire company with you—the client—at the heart of it.

Real People, No Robots

In a world of automated menus and chatbots, we stand apart. When you ring ARM Associates, you won't navigate a complex menu system or wait in a queue for a remote call centre. You go straight through to a real person.

We believe in high levels of personal service, no fuss, and straight talk. Our goal is to help you progress in your financial life without the jargon.

1. Truly Independent

We are Independent Financial Advisers (IFA). This is crucial. It means we work only for you, not for an insurance company or a bank. We have no restricted menus of products; we search the whole market to find the best solution for your specific needs.

2. Comprehensive Care

From arranging simple home insurance to building complex, multi-decade financial plans, our advice scales to your requirements. We also collaborate directly with your solicitor and accountant to ensure your financial strategy is joined-up and nothing is missed.

3. Financial Freedom

Our ultimate aim is to provide you with "Financial Freedom." It is not easy to achieve, but with discipline and the right roadmap, it is possible. We are here to guide you every step of the way.

Our advice is independent. This means that we only work for clients and for no one else.

It is through extensive research and a deep understanding of the financial world that we can look after you and your loved ones.

Expert Guidance: Suhan Srinivasan

BSc (Econ) Hons, FPFS, Chartered Financial Planner

All investment advice at ARM Associates is provided by Suhan. He holds a BSc in Economics from UCL, is a Fellow of the Personal Finance Society, and is a Chartered Financial Planner.

This combination of academic background and professional accreditation places him among the most qualified advisers in the UK. But qualifications are only half the story. Suhan is passionate about the markets and believes that great advice must be understood. He specialises in explaining complex financial concepts in simple, clear terms, ensuring you always feel in control of your money.

"Success is a journey, not a destination. The doing is often more important than the outcome."

- Arthur Ashe

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